The power of clothes is no news in modern society. Through them we can feel empowered, confident and ready to face the day with optimism. In this context, lingerie also has that power, even when nobody is seeing it.
Recent research has found that people can get a mental health boost from wearing nice lingerie in the everyday life. As our founder also explains, ‘the idea of wearing a nice or sexy lingerie for yourself can actually have a really positive effects on our emotional state’. In this context, our founder pointed to the concept of enclothed cognition, which suggests that the traits and feelings associated with certain clothing not only affect how others perceive you but also how you perceive yourself and behave in different attire. Our founder explains ‘if you associate confidence, strength, attractiveness or anything else with the specific lingerie, you will start feeling a bit more like that when you wear it. It is not a magical pill, but you will certainly feel a bit more confident and sexy”.
We could not agree more with our founders and the other amazing insights given in this interesting piece. Read the full article here