Tag: shopping
Sound and Environment
Sound is more important than it seems. It affects our moods, emotions and behaviours.
We have looked at how sound can influence consumer behaviour.
Loneliness and Consumer Behaviour
How do we shop when we feel lonely?
We have looked at the impact of loneliness on consumer behaviour
The Role of Emotions in Customer Experience
How emotions are impacting consumer behaviour and customer experience?
‘This isn’t the time for wild innovation’: Why nostalgic fashion is selling
Our founder has given her insights to Glossy on why nostalgic fashion is selling more than ever
What I Learned Buying Exclusively Black-Owned For A Week
For Black-owned businesses is still difficult to thrive. Our founder has given Bustle some insights on this regard and what could be done.
Klarna bids to encourage smarter shopping with retail psychology
Our founder has developed for Klarna the Rule of Three to ensure that consumers use the part of their brain that control whether they make a considered decision rather than an impulsive one.