Online workshop: Cart Abandonment Strategies

Online workshop: Cart Abandonment Strategies

Around two thirds of shoppers visiting your website will look at your products, add them to the basket but then leave without making a purchase. Our founder and other experts will participate in an interactive workshop created by The Fashion Network to show you how to...
Sound and Environment

Sound and Environment

Throughout time, research has shown the impact of sound over people’s mood, emotions and attitudes. In fact, music is one environmental cue with demonstrated effects on individuals’ moods, perceptions and behaviours. For instance, a proper use of music can increase an...

Loneliness and Consumer Behaviour

In the current society, feeling lonely seems quite impossible. Modern technology and social media allow people to connect to each other more than ever before. However, even with this super connectivity and further intensified by the current pandemic, so many are...
The Role of Emotions in Customer Experience

The Role of Emotions in Customer Experience

  In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et...