Tag: shopping

Sound and Environment

Sound is more important than it seems. It affects our moods, emotions and behaviours.
We have looked at how sound can influence consumer behaviour.

Loneliness and Consumer Behaviour

How do we shop when we feel lonely?
We have looked at the impact of loneliness on consumer behaviour

The Role of Emotions in Customer Experience

How emotions are impacting consumer behaviour and customer experience?

‘This isn’t the time for wild innovation’: Why nostalgic fashion is selling

Our founder has given her insights to Glossy on why nostalgic fashion is selling more than ever

What I Learned Buying Exclusively Black-Owned For A Week

For Black-owned businesses is still difficult to thrive. Our founder has given Bustle some insights on this regard and what could be done.

Klarna bids to encourage smarter shopping with retail psychology

Our founder has developed for Klarna the Rule of Three to ensure that consumers use the part of their brain that control whether they make a considered decision rather than an impulsive one.