Sound is more important than it seems. It affects our moods, emotions and behaviours.
We have looked at how sound can influence consumer behaviour.

How do we shop when we feel lonely?
We have looked at the impact of loneliness on consumer behaviour

How emotions are impacting consumer behaviour and customer experience?

Our founder has given her insights to Glossy on why nostalgic fashion is selling more than ever

For Black-owned businesses is still difficult to thrive. Our founder has given Bustle some insights on this regard and what could be done.

Our founder has developed for Klarna the Rule of Three to ensure that consumers use the part of their brain that control whether they make a considered decision rather than an impulsive one.