Fashion That Tastes!

Fashion That Tastes!

Some of you might have heard about synaesthesia – crossing of sensory perceptions. For example, smelling something that you see. Jo Malone actually perceived the world mostly via her sense of smell and this is partly why her brands are so amazing. It was however...
Sensory Handles – Exploration of Touch

Sensory Handles – Exploration of Touch

Our sensory system is constantly bombarded with various information about our surroundings. However, the majority of the stimuli have been the same or at least very similar to each other within the last few decades. Our senses weren’t stimulated enough. However, that...
Senses are a way to customer’s heart

Senses are a way to customer’s heart

Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...