Case Study – Zopa

Case Study – Zopa

We have worked with Zopa to mark the launch of its new credit card which puts consumers in complete control of their money. Through our help, Zopa is challenging consumers to train themselves in self-control in order to reduce their impulse spending. What we did?...
Forbes – Business as Unusual

Forbes – Business as Unusual

Our founder Kate Nightingale spoke to Katie Baron, a Forbes contributor, about the consumer behaviour during and post COVID-19 crisis. She has provided various insights and comments on how consumers’ sense of control is considerably reduced in such times, how we...