Loneliness and Consumer Behaviour

In the current society, feeling lonely seems quite impossible. Modern technology and social media allow people to connect to each other more than ever before. However, even with this super connectivity and further intensified by the current pandemic, so many are...
Relationship Before Design

Relationship Before Design

  Last week I spoke at POPAI Retail Experience Conference. The room was full of retailers, designers and many other people involved in creating retail design and experiences. When speaking with some of them, there was one aspect coming up – relationships. They...
Identity and Social Media

Identity and Social Media

Normally the formation of human identity took place through a series of various experiences and social interactions. You went to school, interacted with teachers and your peers. Your performance at school, how many friends you had and what people said about you was...