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Million Dollar Beach House: why are we so obsessed with seeing inside other people’s homes?

Million Dollar Beach House: why are we so obsessed with seeing inside other people’s homes?

by Second Administrator | Sep 2, 2020 | Press

The new season of Netflix’s Selling Sunset has reached a great success in a short period of time, becoming one of the public’s favourite show. The cast is iconic, and the show has plenty of drama but, of course, the real protagonist are the marvellous houses. Selling...

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How many times have we focused on the power of sen How many times have we focused on the power of senses?  If you know us, you already know that we strongly believe in it and today we want to share with you an interesting study focused on touch and perceived ownership.  A study in the Journal of Consumer Research has shown that merely touching an object increases the feelings of ownership a person has for the object. The person becomes more willing to pay more for most objects that they touch versus objects they cannot touch. In this context, moreover, the ability to touch a product in-store also increases consumers' impulse purchasing. Of course, the person needs to have a positive or neutral response to touching the object otherwise it decreases the amount consumers are willing to pay.  And what about online shopping? The study found that when touch is unavailable, having people imagine owning a product increases their perception of ownership and how much they are willing to pay for it.  Encouraging touching in-store or ownership imagery when touch isn’t possible, can be a truly effective way for retailers to increase their sales but it must be done appropriately, for example, through the enhancement of the other senses... and here we can help you with that!  Read the full study (through the link in bio) and DM us if you want to learn how to increase the perception of ownership among your customers.
What is the opposite of consumer satisfaction? Fru What is the opposite of consumer satisfaction? Frustration...and you definitely want to avoid that!  In this second chapter of the series of four articles in collaboration with ORL Retail, our founder @katenightingale_hb is exploring how to avoid in-store frustrations, improve the consumer journey and customer trade off for loyalty through technology like clienteling, loyalty apps and digital receipts.  Stay tuned to not miss the next story and share with us your thoughts... We are curious to know!
Today begins the Water Saving Week of 2022. Did y Today begins the Water Saving Week of 2022.  Did you know that the UK has less available water per person than most other European countries? And that the South East of England has less water available per person than some African countries?
It is unbelievable, right? But it is true and all is due to climate change, population increases and lifestyle changes.  The Water Saving Week is an annual online event aiming to raise awareness of the issues around water use. Now more than ever, we must learn how to save water and how to use it wisely.  In this context, we want to give a shoutout to @maemofashion, for which our founder is Head of Brand and CX, as it is committed to saving the most amount of water when creating its pieces. For instance, in comparison with standard production, their dyed collection saves 30% of water and their UN-Dyed collection saves 50%... Amazing!  This week is a great time to enhance your water saving habits. Even the smallest of things, like turning off the tap when brushing your teeth, can make a huge difference.  Remember, tiny habits can lead to big impact. What do you want your impact to be? Share with us in the comments.
Consumers are constantly evolving, retail is evolv Consumers are constantly evolving, retail is evolving and delivering an OK retail experiences is not enough anymore. Physical experiences are craved (across generations including Gen Z) but they must exceed expectations.  Technology can be a great ally to deliver cool and amazing experiences but it cannot be the only thing.  By understanding the human perception and your customers' psyche you can truly elevate your retail experience, not only in terms of increasing customer satisfaction but also by encouraging desired consumer behaviour like dwell time or sales.  If you want to improve your retail spaces, positively impact your customers’ overall experiences and increase your chances of reaching or even exceeding your KPIs, you should check out our Behavioural Retail Review.  We analyse your retail experience from the point of view of how the human brain perceives it and how it affects brand perception and consumer behaviour. Then, we pinpoint a number of recommendations, quick fixes but also more strategic ideas.  We have done so for @desigual and @houseoffraser but also for @swarovski and @dowsinganreynolds. You can explore our work on our website (through the link in bio).  If you want to know more, DM us to have more info
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