Tag: mortality salience

Forbes – Business as Unusual

Our founder Kate Nightingale spoke to Katie Baron, Forbes contributor, on consumer behaviour and brand strategies during and post COVID-19 pandemic.

The Beauty Industry Response to COVID-19

We have explored how beauty brands have responded to COVID-19 crisis and what impact can that have on relationships consumers will have with these brands.

Stylist – The Psychology of Panic Buying

Kate Nightingale commented for Stylist Magazine on the psychology behind panic buying.