Sound & Packaging

Sound & Packaging

The impact of sound over people’s emotions, behaviours and decisions has been well-established by numerous scientific research. Sound can influence the way we perceive and experience things.  As we have shown in our previous article, the use of sound in branded spaces...
Sound and Environment

Sound and Environment

Throughout time, research has shown the impact of sound over people’s mood, emotions and attitudes. In fact, music is one environmental cue with demonstrated effects on individuals’ moods, perceptions and behaviours. For instance, a proper use of music can increase an...

Loneliness and Consumer Behaviour

In the current society, feeling lonely seems quite impossible. Modern technology and social media allow people to connect to each other more than ever before. However, even with this super connectivity and further intensified by the current pandemic, so many are...