by Second Administrator | Apr 19, 2021 | Press
Heart of the Customer’s Jim Tincher sat down with our founder, Kate Nightingale to discuss the role of emotions in the customer experience. The concept of effortless experience and commitment are only few of the elements touched. To know more, read the full article... 
by Second Administrator | Apr 19, 2021 | Press
Retail must be experiential. Stores need to be places where forging relationships take precedence over shifting product. Convenience, discovery and cost are, for the most part, better served online. But how can we reinvent our physical retail stores? According to our... 
by Second Administrator | Feb 10, 2021 | Blog
The impact of sound over people’s emotions, behaviours and decisions has been well-established by numerous scientific research. Sound can influence the way we perceive and experience things. As we have shown in our previous article, the use of sound in branded spaces... 
by Second Administrator | Feb 9, 2021 | Blog
Throughout time, research has shown the impact of sound over people’s mood, emotions and attitudes. In fact, music is one environmental cue with demonstrated effects on individuals’ moods, perceptions and behaviours. For instance, a proper use of music can increase an... by Second Administrator | Jan 20, 2021 | Blog
In the current society, feeling lonely seems quite impossible. Modern technology and social media allow people to connect to each other more than ever before. However, even with this super connectivity and further intensified by the current pandemic, so many are... 
