by Second Administrator | May 21, 2017 | Events
Kate Nightingale will deliver a keynote on the Future Stores conference in London on 31st May 2017. She has been asked to discuss how using consumer behaviour knowledge can help retailers create a more engaging and effective in-store experience and contribute... 
by Second Administrator | May 13, 2017 | Events
Design used to be a creative endeavour. The creative’s preferences were evident in their work. That still happens and too often we hear that design decisions in businesses are based on personal preferences not even what is representative of the brand or what... 
by Second Administrator | Aug 14, 2016 | Press
Kate Nightingale has been approached by research agency Canvas 8 to comment on how online brands can achieve a truly personal experience for their customers. In the report entitled ‘How can online brands recreate the store in your home?’ Kate... 
by Second Administrator | Aug 14, 2016 | Press
Kate Nightingale has been approached by Craig Crawford from Crawford IT to comment on the omni-channel brand strategy and how it can affect consumer behaviour. Craig’s article has been published on the Association of Textile, Apparel and Materials... 
by Second Administrator | Nov 27, 2015 | Blog
Normally the formation of human identity took place through a series of various experiences and social interactions. You went to school, interacted with teachers and your peers. Your performance at school, how many friends you had and what people said about you was...
