by Second Administrator | Nov 19, 2020 | Press
It seemed that during lockdown, the most common activity was to watch our favourite TV shows. Stylist has interviewed our founder, Kate Nightingale, to understand why we took solace in our favourite TV shows. According to her: “ Our favourite TV shows are so... 
by Second Administrator | Nov 19, 2020 | Press
As seen in the previous lockdown, scholars are now wondering if panic buying will arise again during the second wave of coronavirus. As it was shown in the previous lockdown, across the globe, consumers behaved in a very similar manner. In fact, consumers started to... 
by Second Administrator | Nov 19, 2020 | Press
The popularity of fast fashion and its negative impact on the environment is well-known. People are now more willing to behave sustainably but buying from fast fashion brands is an unsustainable habit proving hard to quit. It was believed that, due to lockdown, people... 
by Second Administrator | Aug 7, 2020 | Human Discussions
For the second appointment of our Human Discussions, our founder Kate Nightingale has met Tracey Woodward to discuss the new playbook necessary for consumers brands in order to inspire their teams, communicate with their customers and build strong... 
by Second Administrator | Jul 24, 2020 | Human Discussions
Our founder, Kate Nightingale, has met Matilda Andersson for a webinar on the cultural codes, meanings and representations of safety. Matilda Andersson is MD for London and Amsterdam at a cultural insight and strategy agency Crowd DNA. Matilda also has a PhD in Human... 
