Tag: consumer

Are You a HUMAN BRAND?

Human-centric approach is taking the world of customer experience and design by storm. But what does it really entail?

Human Experience is a Journey and We Are Yet to Take It

Innovative experts are now talking about human experience in the place of customer experience. But what is it and are we even grasping a fraction of it?

Keynote at Future Stores 2017 Conference

Watch the talk Kate Nightingale has delivered at Future Stores 2017 conference.

Designing for Humans not Consumers – Mindbending Breakfast

Come to our next Mindbending Breakfast to discuss with us how human-centric approach to design can benefit your organisation and your customers.

Customer or Brand? Which Should I Focus On?

We often ask ‘What customers want?’. But do we really allow ourselves to think like a customer when developing customer experience?

Case Study – NelsonBostock & Zuora

We have been approached by Nelson Bostock Unlimited for insight about the psychology behind UK consumers increasingly using subscription services.