Tag: consumer psychology

Pivot Your Brand For The New World

As much as these times are stressful, they are also a great opportunity to pivot your brand to prepare for the world post-coronavirus and best support our customers while we are still in self-isolation.

Stylist – The Psychology of Panic Buying

Kate Nightingale commented fro Stylist Magazine on the psychology behind panic buying.

Smart Beauty – What is now and what can be?

Article by our incredible team member Alice Micheletti on smart beauty trends and what we can expect. Read up and if you want to talk to us about your beauty business, we are excited to hear from you.

The Guardian – Flashing the clash: a high street trend for Brexit limboland

Fashion is having an ambivalent moment as shoppers seem unable to choose between distinct designs. Pre-clashed clothes might be the answer to such dilemma.

How Apple convinced us that AirPods aren’t ridiculous (anymore)

AirPods success has arrived after a mix of time, continuous exposure and a relatively high quality of the product. Continuous and repetitive exposure has led AirPods to become a proper millennial status symbol.

Autumn Fair – Customer Loyalty, Relationships and Brand Community

Kate Nightingale, at Autumn Fair 2019, inform how to best enhance customer loyalty, strengthen consumer-brand relationships and build brand communities.