Tag: consumer psychology

How the global Pandemic is changing Consumer-Brand Communication with Fashion Brands

We looked into how fashion industry is responding to coronavirus crisis and what it can mean for their brand perception and customer loyalty post-lockdown.

Forbes – Business as Unusual

Our founder Kate Nightingale spoke to Katie Baron, Forbes contributor, on consumer behaviour and brand strategies during and post COVID-19 pandemic.

Stylist – The Psychology Behind Bread Baking Obsession

Our founder Kate Nightingale was once again approached by Stylist Magazine, this time to comment on the psychology behind people’s bread baking obsession.

Stylist – Why Beauty Products Get Discontinued

Our founder Kate Nightingale commented for Stylist Magazine on how people feel when their favourite beauty products get discontinued.

Spotlight on SMEs – Seekology

We spoke to Rebecca Saunder, founder of Beauty + Wellbeing retailer Seekology to find out how they are managing in these tough times and supporting their team, brands they stock and local community.

The Beauty Industry Response to COVID-19

We have explored how beauty brands have responded to COVID-19 crisis and what impact can that have on relationships consumers will have with these brands.