Tag: consumer psychology
We looked into how fashion industry is responding to coronavirus crisis and what it can mean for their brand perception and customer loyalty post-lockdown.
Our founder Kate Nightingale spoke to Katie Baron, Forbes contributor, on consumer behaviour and brand strategies during and post COVID-19 pandemic.
Our founder Kate Nightingale was once again approached by Stylist Magazine, this time to comment on the psychology behind people’s bread baking obsession.
Our founder Kate Nightingale commented for Stylist Magazine on how people feel when their favourite beauty products get discontinued.
We spoke to Rebecca Saunder, founder of Beauty + Wellbeing retailer Seekology to find out how they are managing in these tough times and supporting their team, brands they stock and local community.
We have explored how beauty brands have responded to COVID-19 crisis and what impact can that have on relationships consumers will have with these brands.