Online workshop: Cart Abandonment Strategies

Online workshop: Cart Abandonment Strategies

Around two thirds of shoppers visiting your website will look at your products, add them to the basket but then leave without making a purchase. Our founder and other experts will participate in an interactive workshop created by The Fashion Network to show you how to...
Sound & Packaging

Sound & Packaging

The impact of sound over people’s emotions, behaviours and decisions has been well-established by numerous scientific research. Sound can influence the way we perceive and experience things.  As we have shown in our previous article, the use of sound in branded spaces...

Loneliness and Consumer Behaviour

In the current society, feeling lonely seems quite impossible. Modern technology and social media allow people to connect to each other more than ever before. However, even with this super connectivity and further intensified by the current pandemic, so many are...