Customers have developed new expectations and to flourish, retail must be able to meet them. We have looked at how retailers need to adapt in order to fulfil consumers’ needs and new shopping behaviours.
We spoke to Rebecca Saunder, founder of Beauty + Wellbeing retailer Seekology to find out how they are managing in these tough times and supporting their team, brands they stock and local community.
We are interviewing some amazing SMEs to find out how are they managing through this crisis and utilising this time to strengthen their brands and support each other.
Kate Nightingale, at ProductTank London talk, takes us through the steps of imaginary research and teaches us how to design more human stuff.
Kate Nightingale, at Autumn Fair 2019, inform how to best enhance customer loyalty, strengthen consumer-brand relationships and build brand communities.
Kate Nightingale shares the science behind the importance of emotions in consumer behaviour in banking sector.