Customers have developed new expectations and to flourish, retail must be able to meet them. We have looked at how retailers need to adapt in order to fulfil consumers’ needs and new shopping behaviours.

Our founder Kate Nightingale spoke to Katie Baron, Forbes contributor, on consumer behaviour and brand strategies during and post COVID-19 pandemic.

We are interviewing some amazing SMEs to find out how are they managing through this crisis and utilising this time to strengthen their brands and support each other.

Kate Nightingale, at ProductTank London talk, takes us through the steps of imaginary research and teaches us how to design more human stuff.

Kate Nightingale, at Autumn Fair 2019, inform how to best enhance customer loyalty, strengthen consumer-brand relationships and build brand communities.

Kate Nightingale shares the science behind the importance of emotions in consumer behaviour in banking sector.