Tag: brand strategy

FUTURE RETAIL SHOPS AFTER COVID-19

Customers have developed new expectations and to flourish, retail must be able to meet them. We have looked at how retailers need to adapt in order to fulfil consumers’ needs and new shopping behaviours.

Forbes – Business as Unusual

Our founder Kate Nightingale spoke to Katie Baron, Forbes contributor, on consumer behaviour and brand strategies during and post COVID-19 pandemic.

Spotlight on SMEs – Dowsing & Reynolds

We are interviewing some amazing SMEs to find out how are they managing through this crisis and utilising this time to strengthen their brands and support each other.

Imaginary Research – How to design more human stuff

Kate Nightingale, at ProductTank London talk, takes us through the steps of imaginary research and teaches us how to design more human stuff.

Autumn Fair – Customer Loyalty, Relationships and Brand Community

Kate Nightingale, at Autumn Fair 2019, inform how to best enhance customer loyalty, strengthen consumer-brand relationships and build brand communities.

Future Branches – The Role of Emotions in Physical and Digital Banking

Kate Nightingale shares the science behind the importance of emotions in consumer behaviour in banking sector.