BBC News – Black Friday Consumer Behaviour

BBC News – Black Friday Consumer Behaviour

Kate Nightingale has been asked by Camila Ruz why people behave the way they do on Black Friday. Visit BBC News website to read on the psychological reasons behind consumer behaviour on Black Friday. If you’d like to know more, we have written a number of...
BBC News Channel – Black Friday

BBC News Channel – Black Friday

BBC News Channel have asked our founder Kate Nightingale to comment on a peculiar consumer behaviour during Black Friday weekend sales. Watch the whole interview on our YouTube Channel (excuse the low quality – we are geeks but not tech geeks). And when you...
Black Friday – Why We Do It To Ourselves?

Black Friday – Why We Do It To Ourselves?

Last night I was on BBC News Channel commenting on what drives people to go ‘nuts’ during the Black Friday weekend. Frankly, sometimes the sales aren’t even better than standard sales throughout the year. And the idea of waiting in a queue all night to get a TV you...