Style Psychology’s Kate Nightingale launches report on the science behind successful retail design

Retail times presents Kate Nightingale and her new in-depth report on sensory retail design.

Retail Design Report explores the scientific reasons for which certain retail environments design a better customer’s experience. Creating a positive and better customer’s experience provide a great competitive advantage. In fact, it leads to a higher customers’ emotional engagement and to greater commercial benefits. To understand how to do so, Kate Nightingale discusses the power of vision, sound, smell, haptics and taste, revealing how human beings respond to multi-sensory experiences.

Our founder explains: “The aim of this report is to help brands bridge the gap between science and creativity through accessible information, practical ideas and proven techniques.” 

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