Shopping centre introduces fast lane to help reduce ‘slow-rage’ incidents

Lakeside Centre in Essex, one of the country’s biggest retail centres, has introduced a fast lane in order to reduce “slow-rage” incidents and meet the needs of those who know exactly what they want! Such efficient introduction is a clear example of a good brand strategy enacted to grant customers a better shopping experience. After all, as also our founder claims: “We live in a fast culture where everything that’s done fast and in a more efficient manner is better”. 

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