FoRfest2020 – Applying Psychology to Retail Design that Drives Shoppers Back to Stores

Our founder Kate Nightingale contributed to the talk for the Future of Retail Festival 2020 giving insights on how to ensure a sense of safety and design positive customer experiences.

Coronavirus: Five ways shopping will be different from now on

Non-essentials shops have now reopened, new regulations applied and consumers must be ready.

Forbes – Business as Unusual

Our founder Kate Nightingale spoke to Katie Baron, Forbes contributor, on consumer behaviour and brand strategies during and post COVID-19 pandemic.

Stylist – The Psychology Behind Bread Baking Obsession

Our founder was once again approached by Stylist Magazine. This time to comment on the psychology behind people’s bread baking obsession.

Stylist – Why Beauty Products Get Discontinued

Our founder Kate Nightingale commented for Stylist Magazine on how people feel when their favourite beauty products get discontinued.

ELLE UK – How to be happy when working from home

Kate Nightingale commented fro ELLE UK on how to use fashion psychology to boost your happiness while working from home.