Playing with ultra-thin dolls could make girls want skinnier bodies

Our founder has given her insights to The Independent on how the toy industry could combat young girls’ decreased body dissatisfaction

If Gen Z killed fast fashion, why is fast fashion still booming?

Our founder has given her insights to Dazed on why fast fashion is still booming.


Our founder has contributed to the recent issue of the RSA journal. She spoke about the importance of the physical retail over online consumption.

‘This isn’t the time for wild innovation’: Why nostalgic fashion is selling

Our founder has given her insights to Glossy on why nostalgic fashion is selling more than ever

What I Learned Buying Exclusively Black-Owned For A Week

For Black-owned businesses is still difficult to thrive. Our founder has given Bustle some insights on this regard and what could be done.

Klarna bids to encourage smarter shopping with retail psychology

Our founder has developed for Klarna the Rule of Three to ensure that consumers make a considered purchase rather than an impulsive one.