‘This isn’t the time for wild innovation’: Why nostalgic fashion is selling
Our founder has given her insights to Glossy on why nostalgic fashion is selling more than ever
What I Learned Buying Exclusively Black-Owned For A Week
For Black-owned businesses is still difficult to thrive. Our founder has given Bustle some insights on this regard and what could be done.
Klarna bids to encourage smarter shopping with retail psychology
Our founder has developed for Klarna the Rule of Three to ensure that consumers use the part of their brain that control whether they make a considered decision rather than an impulsive one.
Why we’re seeking solace in our favourite classic TV shows during lockdown
Stylist has interviewed our founder, Kate Nightingale, to understand why we took solace in our favourite TV shows.
Panic buying follows coronavirus across the globe
Our founder was asked by Medical Xpress to give some insights over the panic buying that followed the rise of coronavirus.
Why even the pandemic couldn’t kill fast fashion
Consumers are purchasing from fast fashion brands even during the current pandemic. NewStatesman has interviewed our founder to understand why such unsustainable habit is hard to quit.