Forbes – Business as Unusual

Our founder Kate Nightingale spoke to Katie Baron, Forbes contributor, on consumer behaviour and brand strategies during and post COVID-19 pandemic.

Stylist – The Psychology Behind Bread Baking Obsession

Our founder Kate Nightingale was once again approached by Stylist Magazine, this time to comment on the psychology behind people’s bread baking obsession.

Stylist – Why Beauty Products Get Discontinued

Our founder Kate Nightingale commented for Stylist Magazine on how people feel when their favourite beauty products get discontinued.

ELLE UK – How to be happy when working from home

Kate Nightingale commented fro ELLE UK on how to use fashion psychology to boost your happiness while working from home.

Stylist – The Psychology of Panic Buying

Kate Nightingale commented fro Stylist Magazine on the psychology behind panic buying.

Vogue Business – Coronavirus crisis could transform how fashion works in China

Coronavirus has created a global mass panic but it has also affected the global fashion industry.