Omnichannel – New Definition for the New World

Our next Human Discussions talk is on Monday 5th October 2020 at 10.00 BST with Graham Johnston 

Omnichannel, multichannel, unichannel – just a few buzzwords describing how retailers are attempting to join the dots between various communication channels.

Customers have always been social butterflies, jumping from one channel to another during their customer journey. It wasn’t always easy to follow that journey but the coronavirus pandemic and resultant lockdown have further changed it. Many customers started redesigning their purchase journeys, often due to unavailability of their favourite channel, meaning stores.

So, how does the new customer journey look like? Will it continue changing? How retailers have adapted?

We will be speaking to Graham Johnston, Head of Omnichannel at Three UK about his experience and predictions for the future of omnichannel.

Want to know more about Graham? Visit his LinkedIn https://www.linkedin.com/in/graham-johnston-0ba8a624/.

Do not miss this opportunity and sign up on Eventbrite https://www.eventbrite.co.uk/e/omnichannel-new-definition-for-the-new-world-tickets-122962115999

 

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