KNOWLEDGE FOR BRAVE BRAND LEADERS
All you ever needed, wanted or even desired to know about consumer behaviour, customer experience and consumer psychology under one digital roof.
Our courses and continuously growing content is especially designed with brave brand leaders in mind. We have been working with incredible founders, directors and executives throughout the years and noticed how hungry they are for robust, easily applicable and future forward knowledge on consumer behaviour, customer experience, strategy, design and marketing. We have been such partner for them, not only putting everything they knew into perspective and sharing with them extremely relevant to their business knowledge but also collaborating with them to apply it to their brands.
Now, we want to make this knowledge and expertise available, easily accessible and affordable to every brave brand leader out there. No matter your size or budget, our educational content is designed for you to help you flourish, thrive and create extremely successful brands.
What are you waiting for? Choose your course, dig in and watch your brands grow and be loved all over the world.
Multidisciplinary Behavioural Expertise
Although our core team is made out of psychologists, we believe that to truly understand consumer behaviour, we need to look across disciplines. That’s why we collaborate with experts in and use science from psychology, sociology, anthropology, neuroscience, semiotics, marketing and much more. This allows us to paint a truly holistic picture of consumer behaviour. You can therefore expect a wide range of subjects and approaches to deliver you a truly in-depth and easily applicable knowledge.
Years of Experience
Science is great, but it is only amazing when it is applied to create better brands, businesses and the world. Our teams and collaborators have vast experience of working with all types and sizes of brands. So, what we teach is focused not only on fascinating science but especially on effective application. We share with you our unique processes that normally cost on average 10-50 times more based on one-on-one service.
Whatever your challenge, idea or innovation, you are sure to find a course that can assist you in creating a truly amazing brand and engaging customer experience. From behavioural strategy, through brand communities to the psychology of retail design and sustainability, we are continuously adding new courses.
The Psychology of Sustainability
The Psychology of Retail Design
Meaningful & Meaningless Friction
Bespoke Courses for Your Team
WHO ARE THESE COURSES FOR?
These courses are especially designed for all the brave brand leaders of start ups, scale ups, national and global brands in B2B and DTC markets. CEOs, CBOs, marketers, strategists, designers, architects, managers, anyone can and will benefit.
Whether you are in retail, hospitality, tech, food, drinks, FMCG, fashion, beauty, homeware, furniture, fintech, lifestyle, pet or children’s products, you will see how much better your brand and customer experience will be once you apply the knowledge from our courses.
WHAT OUR CLIENTS SAY
Jochen Schmidt, VP of Distribution and Real Estate, Swarovski
This is why I was looking for the right experts to work with us on our brand strategy. Kate was an ideal choice. Her expertise in consumer psychology and years of experience working with brands of all sizes was exactly what we needed to help us differentiate in a crowded market.
The close collaboration between Kate and our team meant the resulting behavioural brand strategy was not only a perfect reflection of where we want to take the brand but also painted a step by step journey for us to get there. Kate is a constant supportive source of inspiration, encouragement and assurance. Exactly what we needed.”