Impulsive shopping is more common that we thought. As Nightingale explains: “When shopping, it’s easy to make automatic decisions. You see something you feel you need, perhaps more like desire, and the specially designed website or store does the rest. Before you know it, you are clicking ‘pay now’. Nowadays, an increasing number of scholars are providing insights to help consumers to make more considered decisions over their purchases.
Our founder has developed for Klarna the Rule of Three to ensure that consumers use the part of their brain that control whether they make a considered decision rather than an impulsive one.
If you want to find out more, read the full article here: https://www.finextra.com/pressarticle/83261/klarna-bids-to-encourage-smarter-shopping-with-retail-psychology