In this collection of talks, our founder Kate Nightingale speaks with inspiring people all about humans, human brands, human experience, human-centred approach and much more. Whether you are in retail, design or starting your own brand, you are sure to find something useful and interesting in these conversations. From what investors looks for, through future of retail stores, to how to start and grow challenger brands, we are covering a wide selection of subjects. Know someone who will be a perfect guest? Please let us know at firstname.lastname@example.org.
We explored pet lovers’ consumer behaviour and future trends
We explored the power of smell in influencing consumer behaviour
Will Clubhouse become the next big social network?
Interested in this question, we have looked a little bit more into the new app of the moment.
We have looked at inspiration and its impact on consumer behaviour.
We asked our clients why would a brand founder/leader hire a consumer psychologist. Here is what they said.
A well-chosen sound applied to your packaging can create a multi-sensory, engaging product experience.
Sound is more important than it seems. It affects our moods, emotions and behaviours.
We have looked at how sound can influence consumer behaviour.
How do we shop when we feel lonely?
We have looked at the impact of loneliness on consumer behaviour
Our founder has contributed to the recent issue of the RSA journal. She spoke about the importance of the physical retail over online consumption.
How emotions are impacting consumer behaviour and customer experience?
Our founder has chatted with Jochen Schmidt, Vice President Distribution & Real Estate at Swarovski about how the pandemic is affecting the new role of physical stores.
What can retailers do to adapt their stores for the coronavirus-infused consumer mindset?
We have looked at the impact of lockdown over the relationship with our homes and the resulting changes in consumer behaviour.
We have looked at the impact of COVID-19 on the travel industry and the implications necessary for its future success.
Exploring and investigating another trend of the consumer behavioural changes during the spread of corona virus: Shopping locally.
Customers have developed new expectations and to flourish, retail must be able to meet them. We have looked at how retailers need to adapt in order to fulfil consumers’ needs and new shopping behaviours.
We looked into the market of sex toys and baby retailers during the coronavirus crisis and what it can mean for their brand perception and customer loyalty post-lockdown.
We looked into how fashion industry is responding to coronavirus crisis and what it can mean for their brand perception and customer loyalty post-lockdown.