How to create not only a product, a brand but a whole new category?

On Tuesday 01.09.2020 at 10am BST, we will be chatting with Rob Bridgman, founder of Snug – The UK’s First Sofa in a Box Company. He will share his journey of creating not only a product and brand… but also a whole new category for the UK market.

We have been working with Rob since before the first Sofa in a Box launch. He is a truly inspirational person, and his journey is not without its challenges. He says that ‘business is putting out fires and only about 10% of it is actually glamorous.’ Yet, he wouldn’t change it for anything.

Snug are on a mission to make people feel comfortable whoever they are, wherever they are.

For many brands, values are the first thing that gets dropped at any sight of crisis. However, Rob is adamant that a crisis is the most important time for brands to live by their values. He will tell us all about how he continued sharing Snug’s brand values throughout the Covid-19 pandemic and Black Lives Matter.

What’s more, the Snug team has DOUBLED over these last few months, and that has comes with its own set of challenges and opportunities.

So, tune into this talk to find out all about Snug and their exciting plans. You don’t want to miss it!

Book your free ticket here.

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