Apple has recently rolled out its second-generation wireless AirPods and the success is tangible. However, at first, many consumers were not ecstatic about the product. As experts assert, the success has arrived after a mix of time and continuous exposure that led people from disdain to acceptance. As our founder explains: “continuous and repetitive exposure led consumers to see AirPods as normal as apple pie. The more people use them, the less odd they seem”. Following this, therefore, it can be said that AirPods’ great success is also due to the consumers’ great familiarity with the product. A familiarity that contributed to the creation of a proper millennial status symbol.