Forbes – Business as Unusual

Our founder Kate Nightingale spoke to Katie Baron, a Forbes contributor, about the consumer behaviour during and post COVID-19 crisis.

She has provided various insights and comments on how consumers’ sense of control is considerably reduced in such times, how we are all suffering from sensory deprivation and how our consumption restraint, we so well practice now, might go a bit wild post-lockdown.

Read some of Kate’s insights in this Forbes article.

We will be publishing more insights and predictions on consumer behaviour during and post coronavirus pandemic, so follow us on social media or sign up to our newsletter.

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