Discover your festive shopping style

16 December 2021

The festive season is here and in some way or another we all have to gift shopping. Some of us adore this period and spend a lot of time finding the perfect gift for our loved ones others, instead, are more spontaneous and purchase when they feel like it.

The global payments and shopping service Klarna and our founder have identified five distinct festive personalities – The Enthusiast, The Master of Festivities, The Gatherer, The Pragmatist and The Nay-Sleigher. As our founder explains: “We explored key behavioural research on which parts of our psychology are impacting our attitudes and feelings towards the holiday season and our approach to shopping for gifts”.

If you want to know more or find out which personality most closely matches your own and get tips for shopping smarter this Christmas, you can now read the Marie Claire article here