Join us for our next Human Discussions talk on Monday 17th August 2020 at 10am BST with Rebecca Saunders, founder of Seekology.
Wellbeing is not a trend anymore, it is a natural way of being and like with anything, consumers like to find their own rituals and practices to support it. Therefore, there is no one size fits all solutions for brands and retailers to adopt. For some a yoga class and occasional meditation will work, for others it might be juice bar, and yet for other brands it means revamping their whole strategies to fit with this new, yet not going anywhere, consumer demand.
Community is not a new term in brand strategy. It has always featured there in the history, academic and business literature has been stressing the importance of it for last few decades, and now it is becoming the biggest differentiating factor and loyalty builder following authenticity and experience.
We are delighted to be speaking with a true visionary Rebecca Saunders who with her retailer Seekology is delivering brilliantly on both of these subjects. Who better to help us navigate what brands and retailers can do to seamlessly and strategically implement wellbeing and community into their portfolio?
Rebecca Saunders is the Founder of Seekology, a destination to discover independent beauty + wellbeing brands. Seekology’s original Richmond store featured 70 brands on rotation through an experiential space focused on education and discovery and the business is now online at www.seekology.co. Prior to launching Seekology in 2019, Rebecca worked in the UK and US for retailers including Argos, notonthehighstreet, Tiffany and John Lewis in roles across strategy, buying and ecommerce. Rebecca is passionate about customer experience and the future of multichannel retail.