Sound and Environment

Sound and Environment

Throughout time, research has shown the impact of sound over people’s mood, emotions and attitudes. In fact, music is one environmental cue with demonstrated effects on individuals’ moods, perceptions and behaviours. For instance, a proper use of music can increase an...

Loneliness and Consumer Behaviour

In the current society, feeling lonely seems quite impossible. Modern technology and social media allow people to connect to each other more than ever before. However, even with this super connectivity and further intensified by the current pandemic, so many are...
RSA Journal – Future of Retail

RSA Journal – Future of Retail

Our founder has contributed to the recent issue of The RSA (The royal society for arts, manufactures and commerce) Journal. She spoke about the importance of physical retail over online consumption and how she envisages it in the world post-COVID. Read the article...
The Role of Emotions in Customer Experience

The Role of Emotions in Customer Experience

  In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et...

The Future of Retail Stores

In our last Human Discussions talk, our founder has chatted with our client Jochen Schmidt, Vice President Distribution & Real Estate at Swarovski about how the pandemic is affecting the new role of physical stores. Jochen has been working at Swarovski for more...