Humanising Brands in 2022 Webinar

Humanising Brands in 2022 Webinar

Join us for our free webinar to talk about the power of human brands in 2022 and look at the key consumer behaviour trends. When: 3rd February 2022 at 1pm BST What you will get out of it? – You will learn what are human brands and why they are more successful....
The phenomenon of co-branding

The phenomenon of co-branding

In the retail world everything moves fast and brands, to gain or maintain their competitive advantage, must find, and adopt innovative strategies. Among these, collaborations are certainly the most favoured recently. Louis Vuitton x Supreme (2017), Dolce & Gabbana...
Pet Lovers’ Consumer Behaviour

Pet Lovers’ Consumer Behaviour

If you own a pet, you already know how wonderful it is when you arrive home and you find your little friend waiting for you on the doorstep; or how soothing cuddling them after a hard day at work can be. Having a pet is a lot of work for sure, but the joy they bring...
The Smell that Sells

The Smell that Sells

How many times have you entered a room, smelt something and instantly remembered that childhood memory you forgot you have? When it happens, we don’t even think too much about it, but smell is actually one of the most powerful senses we have. Did you know that smell...
Clubhouse: the app of the moment?

Clubhouse: the app of the moment?

If you didn’t know Clubhouse seems the app of the moment. It launched in April 2020 and it is currently the most downloaded app in many countries. It seems that it is overtaking TikTok and it will become the “next big social network”.  I could blame the Scarcity...
The power of Inspiration

The power of Inspiration

Sometimes shopping happens on impulse, other times instead, we need to put a little bit of thought, we need to feel inspired. If you didn’t know, social media is the main source of inspiration.  Among these, Pinterest has been indicated as the most visited one for...