Pet Lovers’ Consumer Behaviour

Pet Lovers’ Consumer Behaviour

If you own a pet, you already know how wonderful it is when you arrive home and you find your little friend waiting for you on the doorstep; or how soothing cuddling them after a hard day at work can be. Having a pet is a lot of work for sure, but the joy they bring...
The Smell that Sells

The Smell that Sells

How many times have you entered a room, smelt something and instantly remembered that childhood memory you forgot you have? When it happens, we don’t even think too much about it, but smell is actually one of the most powerful senses we have. Did you know that smell...
Clubhouse: the app of the moment?

Clubhouse: the app of the moment?

If you didn’t know Clubhouse seems the app of the moment. It launched in April 2020 and it is currently the most downloaded app in many countries. It seems that it is overtaking TikTok and it will become the “next big social network”.  I could blame the Scarcity...
The power of Inspiration

The power of Inspiration

Sometimes shopping happens on impulse, other times instead, we need to put a little bit of thought, we need to feel inspired. If you didn’t know, social media is the main source of inspiration.  Among these, Pinterest has been indicated as the most visited one for...
Sound & Packaging

Sound & Packaging

The impact of sound over people’s emotions, behaviours and decisions has been well-established by numerous scientific research. Sound can influence the way we perceive and experience things.  As we have shown in our previous article, the use of sound in branded spaces...