We have worked with Swarovski throughout the development of their new concept for all of their global stores.
Our work included:
- Insights on the current and future consumer behaviour trends to inform the concept development
- Behavioural review of the new store concept brief to ensure best brand perception, customer experience and allow for cultural adaptability and flexibility of the concept
- Behavioural reviews at key stages of the design development process focusing on overall customer experience, product interaction, social interaction, longer dwell time and more
The client was very happy and the new stores achieved higher sales than expected.
Testimonial by Jochen Schmidt, VP of Architecture, Swarovski:
“Kate’s expertise in consumer psychology and the way in which sensory perception impacts on consumer experience played an important role in the design of the creative concept for our retail stores. These inputs helped us to optimize material selection and to refine the definition of key consumer touchpoints and their role in the consumer journey. Kate advised us on how emotions would be felt at each touchpoint in order to develop the best possible sensory brand representation and, ultimately, an amazing consumer experience. We would thoroughly recommend Style Psychology as a partner for consumer behavioural insights within retail environments”