Case Study – Klarna

We have worked with Klarna to develop KlarnaSense, a new initiative to encourage consumers to shop smarter by purchasing the right things, at the right time.

KlarnaSense uses retail psychology to promote more mindful shopping, challenging consumers to engage their conscious brain by asking themselves three simple questions before they head to the checkout: Do I love it? Will I use it? Is it worth it?

Our work included:

  1. The development of the Rule of Three, to ensure that consumers use the part of their brain that controls whether they make a considered decision, rather than an impulsive one.
  2. Creation of impulsive shopper types and personalised Rule of Three to each shopper type.
  3. Insight on the psychology of impulsive shopping.

 

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