Fresh From The Lab – Black and white imagery makes you think ‘big picture’ whereas colour imagery makes you detail-focused
Find out how that can affect consumer decision making.
Why we buy more products and spend more money when we’re hungry?
The figures for pre-Christmas sales are in and they show successful period for some, e.g. John Lewis. But what should retailers do to win the battle for consumers’ minds in the run up to Christmas 2015?
Canvas 8, a behavioural insight agency, interviewed our founder Kate Nightingale on how retail & shopping will look like in 2015.
Fighting; Buying things you don’t need; Massive amounts of crowd-originated injuries – just some of the features of Black Friday weekend sales. Find out what drives us to behave that way.
Kate Nightingale was shortlisted at Women in Marketing Awards 2014.