Touch is the first sense which develops in the fetus. We use it to explore the world every day since we’re born. Now designers are using the science of touch to reinvent everyday products, e.g. handles.
A recent study shows how light can influence our self-awareness and impulsive behaviour.
World Happiness Report 2015 has been published. See how your brand can help improve happiness and benefit commercially.
Kate Nightingale, a consumer psychologist, comments on The Protein World’s ‘beach body ready’ ad campaign.
Our recent work with Jam PR on Next ShoeBox JukeBox event promoting their new shoe collection.
Read about how we have helped a research agency with our behavioural expertise.