Sensory Handles – Exploration of Touch

Touch is the first sense which develops in the fetus. We use it to explore the world every day since we’re born. Now designers are using the science of touch to reinvent everyday products, e.g. handles.

Fresh From The Lab: Dim Lights Increase Impulsive Behaviour

A recent study shows how light can influence our self-awareness and impulsive behaviour.

How a Brand Can Help a Country To Be Happier? Based on World Happiness Report 2015

World Happiness Report 2015 has been published. See how your brand can help improve happiness and benefit commercially.

Beach Body Ready Ad Campaign – Consumer Psychologist’s Comment

Kate Nightingale, a consumer psychologist, comments on The Protein World’s ‘beach body ready’ ad campaign.

Case Study: Next & Jam PR – Shoe Psychology

Our recent work with Jam PR on Next ShoeBox JukeBox event promoting their new shoe collection.

Case Study: Firefish – Behavioural Research Expertise for Personal Care Brand

Read about how we have helped a research agency with our behavioural expertise.