Black Friday sales can be a security nightmare for retailers. How the science of sensory perception can help with that?
What can be an effect of social media use on identity development? What does it mean fro consumer-brand relationships?
Our lives are increasingly digital. What are the consequences of that and or we already getting tired of virtual living?
Our founder Kate Nightingale took part in ‘The Future of Retail’ webinar organised by Rakuten Marketing. Here are few quotes and link to the webinar’s recording.
Recent study finds that we really stock brand personalities in our brains and that each brand has a distinctive mental model.