We asked our clients why would a brand founder/leader hire a consumer psychologist. Here is what they said.
We have worked with Zopa to help consumers train themselves in self-control to reduce impulse spending.
A well-chosen sound applied to your packaging can create a multi-sensory, engaging product experience.
Sound is more important than it seems. It affects our moods, emotions and behaviours.
We have looked at how sound can influence consumer behaviour.
How do we shop when we feel lonely?
We have looked at the impact of loneliness on consumer behaviour
How emotions are impacting consumer behaviour and customer experience?