The Future of the Digital Multi-Sensory Consumer Experience

Have you ever wondered whether it si possible to sense the texture of a fabric through you tablet or mobile? And how about smelling the dish that your favourite chef has been just preparing on TV? Soon it will be possible.

The Subconscious Art of Pitching

Last week I had a pleasure of speaking at the She Says event in the Shoreditch House. The subject was pitching for the new business and how to do it well. Read further to see how you can make your pitch better.

Retail Psychology Explored – Interviews by Breed Comms

Interviews about retail psychology with Breed Communications. 1st Interview: Breed Communications meets Kate Nightingale; 2nd Interview: Breed Communications meets Kate Nightingale Part 2

Senses are a way to customer’s heart

Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge …

Sound advice (Article from Sleeper Magazine)

I recently asked a general manager how hard it was to manage over 300 staff. She surprised me somewhat by answering “that is the relatively easy bit because we are trained for it. The hard bit”, she explained …

Are our children growing to be followers or leaders?

What do we teach children today about personal style? Do we tell them to copy certain fashion icons and other people around them or do we ask them to find themselves and create their own personal style that reflects their personality?