Behavioural Brand Bootcamp

Behavioural Brand Bootcamp takes you through our proven process of establishing behavioural brand strategy and translating it into winning brand design and customer experience.

You will come out with a ready to use playbook for a winning brand. Think of it as your brand compass, guiding your every business and creative decision.

WHY DO I NEED A BRAND STRATEGY?

Brands with amazing brand strategies continuously outperform brands without a good brand strategy on revenue, customer loyalty, customer engagement, long-term customer value and brand equity. 

Brands with robust brand strategy create consistent, engaging and effective customer experience which attracts their desired customers again and again. 

It is no secret that investors are not interested in brands without well defined strategies, as they don’t have a predictable and high rate of growth. In fact, updating brand and business strategy are one of the first tasks that investors ask brands to do. 

What are you waiting for? Sign up and start creating your behavioural brand strategy now. 

TESTIMONIAL

 

When I decided to create the Adaptista, an adaptive fashion, beauty and lifestyle marketplace, I knew I needed the best team to support me. I have been familiar with Kates work for some time after watching her speak on panels. Kate and her team were an immediate choice to help us design our brand strategy and customer experience.

They jumped on the task immediately and have gone above and beyond ever since. With their expertise I am certain we are creating a brand experience unlike any other, and an experience that every person with a disability or mobility issue have been waiting far too long a time for. We and our whole community are extremely excited for the launch of our marketplace in late 2021.’

Maria O’Sullivan-Abeyratne, CEO & Founder
Adaptista

WHAT OUR CLIENTS SAY?

 

‘As a co-CEO of an 8 years old and successful interiors brand, I knew it was time to revisit our brand strategy, design and customer experience. We have a brilliant brand with extremely loyal customers, yet I knew we can grow even more.

This is why I was looking for the right experts to work with us on our brand strategy. Kate was an ideal choice. Her expertise in consumer psychology and years of experience working with brands of all sizes was exactly what we needed to help us differentiate in a crowded market.

The close collaboration between Kate and our team meant the resulting behavioural brand strategy was not only a perfect reflection of where we want to take the brand but also painted a step by step journey for us to get there. Kate is a constant supportive source of inspiration, encouragement and assurance. Exactly what we needed.’

Ally Dowsing-Reynolds, Co-CEO, Dowsing & Reynolds

WHY DID WE CREATE BEHAVIOURAL BRAND BOOTCAMP?

We have worked with many brands of all sizes and stages on their brand strategies and we have developed our own signature process of creating behavioural brand strategy and translating it into incredible brand design and engaging customer experience. 

We now want to make this process available, accessible and affordable to as many brands out there as possible. Just because you are creating a brand from your kitchen table with very limited budget, does not mean anymore that you can’t afford a truly winning brand strategy. 

We’ve seen so many passionate entrepreneurs with incredible ideas not reaching their potential as they didn’t have access to the right expertise, usually because of the insufficient budget. With Behavioural Brand Bootcamp we wanted to end this pattern and help as many brave brand leaders out there to create truly successful brands. 

What are you waiting for? Sign up and start creating your behavioural brand strategy now. 

WHAT ARE THE BENEFITS OF THE BEHAVIOURAL BRAND BOOTCAMP?

Proven Process

We have created winning brand strategies for many brands including Dowsing & Reynolds, SNUG, Adaptista and a radically transparent sustainable fashion brand launching soon. These brands and many more benefited from our unique expertise and signature tools and created a truly impactful and engaging brands and customer experience.

As you have probably noticed by now, we love working with challenger brands, first in their categories, innovative concepts and products, socially and environmentally impactful by default brands and with marvellously brave brand leaders like you who love to break the mould and challenge the status quo. If our signature process for developing behavioural brand strategy helps these types of brands be superbly successful, it is sure to help every brand and entrepreneur out there too.

Easy to Follow

As much as we love science and its powerful impact on the success of brands, we understand that not everyone might have such a great relationship with it. That’s why we make all of our courses easy to follow, regardless if you already have some knowledge in behavioural sciences or not.

It is important for us that our content is as accessible as possible to people of all abilities. We explain all the concepts we teach with passion, using plain language and discuss many examples. Therefore, you don’t need any previous experience or education to understand the content and apply it to your brand.

Affordable & DIY

We know how it feels to have this incredible idea for a business and then have your dreams crushed as you count how much money you need to get it off the ground. We’ve been there! Yes, you can do a lot of the work yourself, but there are just some aspects of starting a business that require specific expertise.

This is why we have created the Behavioural Brand Bootcamp! We want to democratise access to our valuable expertise and signature processes for a fraction of a typical fee. And we made it into a super easy DIY process. We want every brave brand leader to succeed as we know this leads to a creation of a better world, and this is our mission.

INDEPENDENT

£499 £249

£90 £45/month for
6 months

N

6 months access to our proven signature process of creating a winning behavioural brand strategy

N

7 classes full of our unique expertise

N

5 workbooks to assist you in applying learning from the classes

N

2 signature questionnaires with personalised results (worth £300)

N

Additional exclusive in-depth content available only to you (worth £500)

N

An extensive list of additional inspirational content

N

Connect with fellow brave brand leaders in our private LinkedIn group

N

Quarterly live gathering with our founder Kate Nightingale and fellow entrepreneurs

SUPPORTED

£750 £375

£130£65/month for
6 months

N

12 months access to our proven signature process of creating a winning behavioural brand strategy

N

7 classes full of our unique expertise

N

5 workbooks to assist you in applying learning from the classes

N

2 signature questionnaires with personalised results (worth £300)

N

Additional exclusive in-depth content available only to you (worth £500)

N

An extensive list of additional inspirational content

N

Connect with fellow brave brand leaders in our private LinkedIn group

N

Quarterly live gathering with our founder Kate Nightingale and fellow entrepreneurs

N

1 hour private consultation on your brand strategy with Kate Nightingale (worth £99)

GUIDED

£999 £499

£175£90/month for
6 months

N

Lifetime access to our proven signature process of creating a winning behavioural brand strategy

N

7 classes full of our unique expertise

N

5 workbooks to assist you in applying learning from the classes

N

2 signature questionnaires with personalised results (worth £300)

N

Additional exclusive in-depth content available only to you (worth £500)

N

An extensive list of additional inspirational content

N

Connect with fellow brave brand leaders in our private LinkedIn group

N

Quarterly live gathering with our founder Kate Nightingale and fellow entrepreneurs

N

Personalised Behavioural Review of your brand strategy after you complete the course (worth £500)

WHO IS BEHAVIOURAL BRAND BOOTCAMP FOR?

Behavioural Brand Bootcamp was especially designed for brave brand leaders of B2C and DTC (direct-to-consumer) start-ups and scale-ups who are creating or revisiting their brand strategies because:

N

You are looking for an investment

N

You are entering a new market or targeting a new audience

N

You are introducing a new product or offering to the market

N

You are challenging an outdated industry

N

You are growing really fast and want to ensure that all of your new team knows exactly what your brand is about

N

You want to increase your market share or become way better than your competitors

Whether you are in retail, hospitality, fashion, tech, beauty, lifestyle, homeware, furniture, food, drinks, pet or children’s products, Behavioural Brand Bootcamp is perfect for you.

  • Aimee – Founder of Female Fintech Brand
  • Bob – Founder of Sustainable Pet Brand
  • Danielle – Founder of Organic Kids Beauty Brand
  • George – Founder of Vegan Café Chain
  • Sarah – Founder of Sustainable Fashion Marketplace
  • You ? – Founder of …

WHAT WILL YOU LEARN?

Brand

In this module you will go through a series of classes helping you establish key aspects of your behavioural brand strategy.

You will identify your Brand Purpose, Mission and Vision. You will also fill in our signature Brand Personality Questionnaire, receive your personalised results and understand what it means for your brand’s success.

Customer

You will establish holistic customer profiles and understand how to personalise your brand experience to attract and retain your desired customers.

You will identify key demographics and psychographics of your customers. You will also take our signature Customer Personality Questionnaire and get your personalised results.

Customer Experience

In this module you will be challenged to translate your brand strategy into incredible, engaging and effective brand design and customer experience.

You will learn the power of human senses and emotions to creating a truly engaging, impactful and effective brands and experiences. Plenty of additional exclusive content will help you create your brand’s winning customer experience.