BBC News Channel – Black Friday

24 February 2015

BBC News Channel have asked our founder Kate Nightingale to comment on a peculiar consumer behaviour during Black Friday weekend sales. Watch the whole interview on our YouTube Channel (excuse the low quality – we are geeks but not tech geeks).

And when you finish watching, you might want to read the article describing in more detail some of the psychological explanations of Black Friday consumer behaviour: Black Friday – Why We Do It To Ourselves?