Our Mission & Values




We are creating a better world by making brands more HUMAN.


We inspire and support brands to do better by teaching, consulting, creating, and innovating.


We encourage leaders to build great human brands that ultimately better people’s lives and contribute to creating a better world.






Better world nor better business won’t create itself. It requires inspiration but especially determination and perseverance. We stick to our purpose and help you stick to yours.




Our clients know that we absolutely love bold and often bonkers ideas. Sometimes they make sense for them now and sometimes they might be perfect in 5 years. But we can assure you that we never play small.




Human behaviour is complex. Therefore, we triple check things and often discover even more unique ways of creating your brand and customer experience. We ask a lot of questions, research more, and only then come up with solutions for you, ensuring that they are as impactful as possible.




We believe that humanity is about collaboration and co-creation. As much as we are bold, we wouldn’t be able to achieve that without all involved. So we treasure close collaboration with our clients and other agencies/experts as we truly believe that this is where the magic happens.




We are very passionate about kindness, compassion, and empathy. We also recognise the role of brands in shaping our humanity. Therefore, we believe that all brands should find some way to apply these complex feelings into their strategy and customer experience to create a better world.




Appreciation, recognition and saying thank you is simply our default setting. We love celebrating people’s role in our efforts to create a better world. People fundamentally need to be ‘seen’ and we ensure that everyone who we work with is recognised as an individual they are.



We partnered with Style Psychology during the creative development of our new retail concept.

Kate’s expertise in consumer psychology and the way in which sensory perception impacts on consumer experience played an important role in the design of the creative concept for our retail stores. These inputs helped us to optimize material selection and to refine the definition of key consumer touchpoints and their role in the consumer journey.

Kate advised us on how emotions would be felt at each touchpoint in order to develop the best possible sensory brand representation and, ultimately, an amazing consumer experience.

We would thoroughly recommend Style Psychology as a partner for consumer behavioural insights within retail environments.

Jochen Schmidt, VP of Architecture, Swarovski