Kate Nightingale is a consumer, fashion and brand psychologist with experience in retail, hospitality, marketing and construction industries. She has studied psychology, economics, marketing and fashion.
She has worked with companies from various industries and across all business departments. Some of her previous clients include Next, intu Trafford Centre, British Heart Foundation, Golin, various design practices and brand strategy agencies as well as firms from corporate sector like Nomura and Pictet.
She has started Style Psychology Ltd as she felt that there was so much behavioural science that could be used to improve business decisions yet no one was delivering such a service. Today Style Psychology Ltd advices retail and hospitality brand as well as companies working with them on consumer behaviour and how it affects their everyday business decisions.
She is the lecturer in Consumer Behaviour & Psychology on London College of Fashion as well as previously lectured on MSc in Consumer Psychology on London Metropolitan University.
Kate has been shortlisted for Women in Marketing Award in 2014 and, under her watchful eye, Style Psychology Ltd has won Best Consumer Behaviour Consultancy Award in Corporate Vision Consultancy Awards 2015.
Kate is often approached by press for comments on consumer behaviour and has appeared on BBC News Channel, Channel 4 News, ITV London News as well as in The Independent, Guardian and magazines like The Debrief, Grazia and Psychologies.
“With an abundance of shoe retailers, intu Trafford Centre wanted to create an event that would showcase the centre’s fabulous footwear as well as well as increasing sales and dwell time. We found the lovely Kate Nightingale, a shoe and style psychologist, who could tell customers a great deal about themselves just by looking at their shoes. It didn’t matter whether she analysed the shoes customers were wearing or a photo of their favourites. Customers commented on how staggeringly accurate her diagnosis was! Kate was then able to give shoppers top tips on trends and what they should go for. The centre’s best shoe brands were then on hand to help customers to find their perfect pair.”
“Kate really helped us gain valuable media exposure for our Ramp up the Red campaign. Her expertise both helped secure interviews and added value and impact on the day. I found her to be both professional and enjoyable to work with.”
Kate has been a total dream to work with during the Next Shoebox Jukebox campaign. We wanted to create someone different and unique for the bloggers, not just a standard invite – and her shoe psychologist’s note really brought the idea of the Shoebox Jukebox to life. Kate went above and beyond, even when I requested more written analyses. The bloggers LOVED what she had written and they all said how ‘spot on’ she was, which I found amazing. I can’t wait to work with her in the future, I would certainly recommend her to my other colleagues.
We worked with Style Psychology to establish how best to market our brand and attract the right people. We decided to work with them due to their unique business proposition of combining psychology with marketing. Due to the nature of our business we thought this style of marketing would be an interesting combination for us.
The team really got us to think about our business and what we wanted to convey through various questioning techniques that really helped us streamline our ideas. The experience kept our minds working and exposed us to new creative ways to market ourselves. The team were a pleasure to work with and we look forward to working with them in the near future.
“Kate was the spokesperson for a PR campaign I led for a fabric conditioner brand. She helped create interest around a product that is considered quite dry, by providing expert advice on colour psychology. Kate is professional, efficient and flexible and was fully committed to the campaign from start to finish. With Kate’s help, we achieved the desired results for the campaign and I’d certainly work with her again if the right opportunity arose.”