Our Founder

Kate Nightingale is a consumer psychologist, fashion psychologist and human brands expert. She has studied psychology, economics, marketing and fashion.

She has founded Style Psychology Ltd, a HUMAN experience consultancy, in 2013 as she felt that brand strategy and customer experience can be exponentially improved when looked at with a deep understanding of human psychology.

Since then, Kate and her associates worked on varied projects with brands like Harvey Nichols, House of Fraser, Desigual and many start-ups (e.g. SnugShack) and agencies (e.g. CrowdDNA). She has also advised Swarovski on their new store concept and had previously collaborated with architectural firm rpa:group on a leisure centre concept design for Water Babies currently being built in China, UK and Germany.

Kate is also especially passionate about working with meaningful brands that want to make a difference. That saw her consulting on a sustainable fashion rental business and membership-based community focused womenswear brand amongst others.

She is a lecturer in consumer behaviour and consumer psychology at Regent’s University and London College of Fashion and often speaks at industry events, recently recently Future Stores 2019, 2018 & 2017, Global Female Leaders 2019, and delivered workshops for Desigual, Natwest, NPD Group and Disney.

Kate has been Highly Commended in Customer Experience Category at Women in Marketing Award in 2017.

Kate is often approached by press and has appeared on Sky News, BBC News Channel, Channel 4 News, ITV London News, and been quoted in The Independent, Guardian, Stylist Magazine, Telegraph and more.



We partnered with Style Psychology during the creative development of our new retail concept.

Kate’s expertise in consumer psychology and the way in which sensory perception impacts on consumer experience played an important role in the design of the creative concept for our retail stores. These inputs helped us to optimize material selection and to refine the definition of key consumer touchpoints and their role in the consumer journey.

Kate advised us on how emotions would be felt at each touchpoint in order to develop the best possible sensory brand representation and, ultimately, an amazing consumer experience.

We would thoroughly recommend Style Psychology as a partner for consumer behavioural insights within retail environments.

Jochen Schmidt, VP of Architecture, Swarovski