Kate Nightingale is a consumer psychologist, fashion psychologist and human brands expert. She has studied psychology, economics, marketing and fashion.
She has founded Style Psychology Ltd, a HUMAN experience consultancy, in 2013 as she felt that brand strategy and customer experience can be exponentially improved when looked at with a deep understanding of human psychology.
Since then, Kate and her associates worked on varied projects with brands like Harvey Nichols, House of Fraser, Desigual and many start-ups (e.g. SnugShack) and agencies (e.g. CrowdDNA). She has also advised Swarovski on their new store concept and had previously collaborated with architectural firm rpa:group on a leisure centre concept design for Water Babies currently being built in China, UK and Germany.
Kate is also especially passionate about working with meaningful brands that want to make a difference. That saw her consulting on a sustainable fashion rental business and membership-based community focused womenswear brand amongst others.
She is a lecturer in consumer behaviour and consumer psychology at Regent’s University and London College of Fashion and often speaks at industry events, recently recently Future Stores 2019, 2018 & 2017, Global Female Leaders 2019, and delivered workshops for Desigual, Natwest, NPD Group and Disney.
Kate has been Highly Commended in Customer Experience Category at Women in Marketing Award in 2017.
Kate is often approached by press and has appeared on Sky News, BBC News Channel, Channel 4 News, ITV London News, and been quoted in The Independent, Guardian, Stylist Magazine, Telegraph and more.
Kate has been a total dream to work with during the Next Shoebox Jukebox campaign. We wanted to create someone different and unique for the bloggers, not just a standard invite – and her shoe psychologist’s note really brought the idea of the Shoebox Jukebox to life. Kate went above and beyond, even when I requested more written analyses. The bloggers LOVED what she had written and they all said how ‘spot on’ she was, which I found amazing. I can’t wait to work with her in the future, I would certainly recommend her to my other colleagues.
“Kate really helped us gain valuable media exposure for our Ramp up the Red campaign. Her expertise both helped secure interviews and added value and impact on the day. I found her to be both professional and enjoyable to work with.”
“With an abundance of shoe retailers, intu Trafford Centre wanted to create an event that would showcase the centre’s fabulous footwear as well as well as increasing sales and dwell time. We found the lovely Kate Nightingale, a shoe and style psychologist, who could tell customers a great deal about themselves just by looking at their shoes. It didn’t matter whether she analysed the shoes customers were wearing or a photo of their favourites. Customers commented on how staggeringly accurate her diagnosis was! Kate was then able to give shoppers top tips on trends and what they should go for. The centre’s best shoe brands were then on hand to help customers to find their perfect pair.”
“Kate was the spokesperson for a PR campaign I led for a fabric conditioner brand. She helped create interest around a product that is considered quite dry, by providing expert advice on colour psychology. Kate is professional, efficient and flexible and was fully committed to the campaign from start to finish. With Kate’s help, we achieved the desired results for the campaign and I’d certainly work with her again if the right opportunity arose.”
We worked with Style Psychology to establish how best to market our brand and attract the right people. We decided to work with them due to their unique business proposition of combining psychology with marketing. Due to the nature of our business we thought this style of marketing would be an interesting combination for us.
The team really got us to think about our business and what we wanted to convey through various questioning techniques that really helped us streamline our ideas. The experience kept our minds working and exposed us to new creative ways to market ourselves. The team were a pleasure to work with and we look forward to working with them in the near future.