Our Founder
Kate Nightingale is a consumer psychologist, fashion psychologist and human brands expert. She has studied psychology, economics, marketing and fashion.
She has founded Style Psychology Ltd, a HUMAN experience consultancy, in 2013 as she felt that brand strategy and customer experience can be exponentially improved when looked at with a deep understanding of human psychology.
Since then, Kate and her associates worked on varied projects with brands like Harvey Nichols, House of Fraser, Desigual and many start-ups (e.g. SnugShack) and agencies (e.g. CrowdDNA). She has also advised Swarovski on their new store concept and had previously collaborated with architectural firm rpa:group on a leisure centre concept design for Water Babies currently being built in China, UK and Germany.
Kate is also especially passionate about working with meaningful brands that want to make a difference. That saw her consulting on a sustainable fashion rental business and membership-based community focused womenswear brand amongst others.
She is a lecturer in consumer behaviour and consumer psychology at Regent’s University and London College of Fashion and often speaks at industry events, recently recently Future Stores 2019, 2018 & 2017, Global Female Leaders 2019, and delivered workshops for Desigual, Natwest, NPD Group and Disney.
Kate has been Highly Commended in Customer Experience Category at Women in Marketing Award in 2017.
Kate is often approached by press and has appeared on Sky News, BBC News Channel, Channel 4 News, ITV London News, and been quoted in The Independent, Guardian, Stylist Magazine, Telegraph and more.