ABOUT US
Bonkers and courageous are our favourite people. Empathetic and compassionate are our favourite companies. Bold and impactful are our favourite brands.
What makes us different?
What we are brilliant at?
How do we do that?
Why do we do that?
Just some brands we worked with…
OUR MISSION
We are creating a better world by making brands more HUMAN.
We inspire and empower brands to do better by strategising, designing and innovating.
We encourage leaders to build great human brands that better people’s lives and create a better world.
OUR VALUES

Determination
Better world nor better business won’t create itself. It requires inspiration but especially determination and perseverance. We stick to our purpose and help you stick to yours.

Humbleness
We believe that humanity is about collaboration and co-creation. As much as we are bold, we wouldn’t be able to achieve that without all involved. So we treasure close collaboration with our clients and other agencies/experts as we truly believe that this is where the magic happens.

Courage
Our clients know that we absolutely love bold and often bonkers ideas. Sometimes they make sense for them now and sometimes they are perfect in 5 years. We can assure you that we never play small.

Kindness

Certainty
Human behaviour is complex. Therefore, we triple check things. We ask a lot of questions, which stems from our curiosity about human behaviour. We are that annoying 2 year old kid that keeps asking WHY. This is why we create better!

Gratefulness
Appreciation, recognition and saying thank you is simply our default setting. We love celebrating people’s role in our efforts to create a better world. People fundamentally need to be ‘seen’ and we ensure that everyone who we work with is recognised as an individual they are.
OUR PEOPLE

Kate Nightingale
Chief Behavioural Officer & Founder

Our Collaborators
Coming Soon