A different viewpoint on the instant gratification behaviour of Millenials and what does it mean for brand strategy. Full version of article written for Counter Culture magazine.
Kate Nightingale have been approached by research agency Canvas 8 to comment on consumer decision making process.
Kate Nightingale has been approached by the research agency Canvas 8 to comment on the psychology of browsing.
Kate Nightingale has been approached by research agency Canvas 8 to comment on how online brands can achieve a truly personal experience for their customers.
Kate Nightingale has been asked to write an article for the latest issue of the Hatch Magazine discussing the final four feet of the customer journey.
Kate comments on omni-channel strategy for retail brands & its effect on consumer behaviour.