Unboxing Millenials

A different viewpoint on the instant gratification behaviour of Millenials and what does it mean for brand strategy. Full version of article written for Counter Culture magazine.

Canvas 8 – Have we all become ambient shoppers?

Kate Nightingale have been approached by research agency Canvas 8 to comment on consumer decision making process.

Canvas 8 – Why are wishlists the best way to browse?

Kate Nightingale has been approached by the research agency Canvas 8 to comment on the psychology of browsing.

Canvas 8 – How can online brands recreate the store in your home?

Kate Nightingale has been approached by research agency Canvas 8 to comment on how online brands can achieve a truly personal experience for their customers.

Hatch Magazine – The Last Four Feet

Kate Nightingale has been asked to write an article for the latest issue of the Hatch Magazine discussing the final four feet of the customer journey.

AATCC – Physical Digital

Kate comments on omni-channel strategy for retail brands & its effect on consumer behaviour.