Case Study – Electronics Brand

 

We have been approached by one of the largest electronics brands to help to provide them with the insight on the psychology behind product packaging.

The brand has been preparing their global research project into packaging design which will further inform their new strategy in this department. We have been chosen as one of the few initial experts who have helped to shape the direction of this large research project.

Some of the aspects of the psychology behind packaging we have covered:

  • Human Perception
  • Attention Span
  • Cognitive Overwhelment
  • Identity-based shopping
  • Gender Differences
  • Cultural Differences
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