Unboxing Millenials

A different viewpoint on the instant gratification behaviour of Millenials and what does it mean for brand strategy. Full version of article written for Counter Culture magazine.

Kate is speaking at Future Stores Conference on 31st May

Kate Nightingale will be speaking at Future Stores conference on 31st May 2017.

Euroshop – Kate is Speaking on Sunday

Our founder and consumer psychologist Kate Nightingale will be speaking at POPAI Forum at Euroshop.

Customer or Brand? Which Should I Focus On?

We often ask ‘What customers want?’. But do we really allow ourselves to think like a customer when developing customer experience?

Retail Store in 20 Years

Read some of the future of retail stores predictions from our recent Mind-Bending Breakfast.

Case Study – Water Babies

We have been approached by the leisure brand Water Babies to collaborate with architectural and design company rpa:group on the concept design for their first ever branded leisure centre.