British Heart Foundation: Bag It Beat It

Kate Nightingale was asked to be a spokesperson on a campaign promoting British Heart Foundation’s Bag it Beat It fundraising campaign.

Keynote at Future Stores 2017 Conference

Watch the talk Kate Nightingale has delivered at Future Stores 2017 conference.

Unboxing Millenials

A different viewpoint on the instant gratification behaviour of Millenials and what does it mean for brand strategy. Full version of article written for Counter Culture magazine.

Kate is speaking at Future Stores Conference on 31st May

Kate Nightingale will be speaking at Future Stores conference on 31st May 2017.

Euroshop – Kate is Speaking on Sunday

Our founder and consumer psychologist Kate Nightingale will be speaking at POPAI Forum at Euroshop.

Customer or Brand? Which Should I Focus On?

We often ask ‘What customers want?’. But do we really allow ourselves to think like a customer when developing customer experience?